Branding
Digital
Brand Support
Lodestone
Brand evolution & website for a purpose-driven, strategic, communications agency.
50%
50%
The Challenge
The brand and site needed to be visually led, with an emphasis on animation, video, imagery and clear, concise messaging. The website needed to facilitate the ambition of Lodestone moving forwards; articulating value and quality whilst emphasising the mission of helping organisations to change the world for the better - something which is intrinsically linked to our own mission here at ORCA.
The Outcome
ORCA created a contemporary but progressive brand identity which utilised keyline shapes and patterns which related to the company’s namesake; a Lodestone mineral which has magnetic qualities and which had a huge importance in early compass use and navigation. The brand uses bold, direct messaging and carefully considered photography to highlight Lodestone’s focus, professionalism and stoicism while being hugely focused on environmental and social change.
