So you have a project in need of some brand direction. You’ve followed the initial steps of ‘How to choose a brand agency’ and now you’re looking at how to write a design brief to translate your vision into writing.
At my brand agency ORCA, we love a well written design brief. Although we’ll create these in house after a thorough brand immersion workshop, it’s always nice when a client approaches us with a design brief already prepared, as we can quickly establish whether we’re a right fit for the job, saving us both time and money.
Here are some helpful suggestions of the areas you need to consider when thinking about how to write a design brief.