Expressive branding for a disruptive new FMCG brand
Beyou is a new product to the snacking market. It’s main target audience is ‘millennial women on the move’. Beyou. enlisted ORCA to provide them with a brand that would 'disrupt the market whilst maintaining a fashionable aesthetic'. It was important when working with Beyou. to express their quirky personality as a team within the brand messaging. Along with the brand framework, we produced a marketing campaign that will boost the brand name during the launch. The brand naturally developed into a campaign that really sells the lifestyle aspect of the product, making it feel aspirational and also approachable for young women.
- Brand identity
- Packaging design
- Promotional campaign
- Tone of voice