Full brand identity for the South West's leading bubble tea supplier
CUPP is the leading bubble tea supplier in Bristol, with four venues across the city, one in Cardiff and multiple other venue openings planned for 2020. To support CUPP through this new stage of growth, they required an updated and refined brand identity, store design and packaging. Although CUPP has built significant brand recognition across the city since their launch in 2012, they felt it was now time to display a more mature and grown-up brand image; reflecting their passion for bubble tea and their genuine and considered approach to only using the best ingredients. As bubble tea brands are often playful and kitsch, CUPP wanted a brand which stood apart from the competition and emphasised their quality approach.
CUPP pride themselves in being one of the only suppliers of bubble tea that use homepage syrups, real fruit, organic milk and real loose-leaf tea, therefore they wanted a brand identity that reflected the quality and consideration that went into each and every drink and meal on their menu.
ORCA worked closely with CUPP's founders to realise a new brand identity across all their print and interior touch points.
Check out their Instagram feed for an insight into the rollout of their new brand across their stores.
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