Perennial is the UK's leading charity dedicated to helping people who work in horticulture.
Perennial required a new brand and a clear set of brand guidelines which would support and emphasise their new company purpose, vision and strategy, and would effectively reflect the ambition of the charity as it heads into a new strategic period of growth. With extensive experience in the charity and non profit sector, ORCA were perfectly positioned to assist Perennial with a full brand overhaul and rollout. ORCA created a modern brand identity which instilled a feeling of trust and loyalty; emphasising the care and attention that goes into Perennial's daily work, and the life long relationships that they nurture.
- Brand identity
- Brand guidelines
- Digital assets
- Way finding signage