Motion Nutrition helps you stress less, sleep deeper and live happier with its award winning range of organic, sustainable and award winning supplements, formulated by the brightest neuroscientists, made in the UK. Motion Nutrition commissioned ORCA to revamp its brand architecture, including the wider visual identity, brand messaging, UI, UX and digital assets. The company has seen significant growth over recent years and since the launch of its Nootropics product range, a new focus has been established with a more refined growth opportunity. As a result, Motion Nutrition wanted to evolve into a lifestyle brand as opposed to a performance brand- transitioning from slimline products and shakes, shifting focus to promote healthy lifestyle choices, mental wellbeing and self-confidence through the supply of its core Nootropics range.
The Challenge
The overriding challenge was to ensure the new visual identity and updated digital design aligned with Motion Nutrition's existing packaging. The client was keen to avoid the costly and time consuming process of getting new product packaging signed off by its major stockists during this phase of the rebrand launch.
The Solution
Motion Nutrition wanted to evolve to become more of a lifestyle brand as opposed to a performance brand- transitioning from slimline products and shakes, shifting focus to promote healthy lifestyle choices, mental wellbeing and self-confidence through the supply of its core Nootropics range. ORCA created a fun, engaging and emotive visual identity with the use of playful and relatable illustrations, animated icons, lifestyle photography and a bright, eye-catching colour palette. We coupled this with a super sleek, intuitive and progressive website design which championed usability and customer experience.
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