Whale and Dolphin Conservation (WDC) is a non-profit wildlife charity dedicated to the worldwide conservation and welfare of all whales, dolphins and porpoises. Established in 1987, WDC is now the leading NGO for the protection of cetaceans and their living environments, operating worldwide, they are authorities on whale and dolphin issues, working globally through campaigns, lobbying, advising governments, conservation projects, field research, rescue, education and more.
The Challenge
WDC required a creative partner to help build a digital brand aesthetic and microsite design for a new gaming product. The visual identity needed to offer a cohesive and professional-looking experience for gamers and donors looking for opportunities to support WDC through gaming.
The Solution
ORCA was commissioned to build a campaign identity to complement the current WDC brand, whilst upholding the organisation's reputation in the gaming community. We created an engaging campaign name and tagline to accompany a downloadable digital campaign pack, enabling gamers to become WDC brand ambassadors by using the created assets whilst streaming.
