Roland Grand Print - ORCA - The purpose driven challenger agency

Services

Branding

Event Collateral

Merchandise

“ORCA are a key partner and an extension to my team. They were heavily involved in the early planning stages of this initiative to ensure the customer journey for our attendees was integrated and seamless. From start to finish, the whole experience had a consistent creative red thread coming directly from ORCA’s strong creative execution. We extended this to all touchpoints, from email invitations through to merchandise and soft signage. The result was a hugely impactful launch event where we had 193 of our key sellers from across Europe attend and over 30 representatives from European and US media in attendance. We achieved 74 confirmed orders by the time the event concluded, equating to around £1,110,000 in sales revenue and demonstrating an instant return of investment. Without ORCA we wouldn’t have been able to achieve this. We’ve now set the bar for owned events worldwide.

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Stephen Davis, EMEA Marketing Director and UK President - Roland DG

The Client

Roland DG, founded in 1981, is a global leader in digital printing, engraving, and 3D modelling solutions. Renowned for its innovation and quality, they are the world’s leading provider of wide-format inkjet printers for the durable graphics market.

The Challenge

Roland DG was launching its fastest printer yet - the TrueVIS XP-640 - at the 'Roland DG Grand Print' event at the iconic Monza Race Track, known as the "Temple of Speed.” With the event's theme rooted in speed, power and performance, highlighted by Roland's partnership with the BWT Alpine F1 Team, the visual identity needed to reflect these high-performance qualities. The challenge was to create a bold, on-brand and impactful design, whilst boosting brand awareness at this high-profile event.

The Process

We began by exploring how the graphics could convey a sense of movement and speed, connecting both the Monza Race Track and the impressive speed of Roland’s latest printer, the XP-640. We focused on using colour and dynamic design elements to create an impactful, event-relevant visual identity. Drawing inspiration from the blurred effect of moving cars on a slow shutter speed, we used these elements as a foundation to develop a design that was not only on-brand but also perfectly aligned with the high-speed theme of the event.

The Solution

For the Roland DG Grand Print event branding and collateral, we landed on a dynamic blue and pink colour palette inspired by the BWT Alpine F1 Team’s iconic hues. Taking these colours we merged them together to create a gradient, which became a signature element of the event’s visual identity.

For the event logo, we nodded to the style of the F1 brand, through the shape of the type and used the negative space between the letters "GP" (short for "Grand Print") to subtly form an "X," referencing the launch of the XP-640 printer.

This "X" motif was further integrated into the overall brand as a design element, featuring a blue and pink gradient, alongside a layered parallax effect. This effect intended to mimic how objects appear at high speeds, tying into the event's high-speed theme.

The cohesive visual identity extended across all event materials, including stationery, signage, clothing, accessories, banners, and promotional items, ensuring a memorable and impactful brand presence throughout the entire event.