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Be willing to confront industry norms. Speak out against outdated practices, advocate for change, and position your brand as a thought leader in your niche.
Understand your customers' needs, preferences, and pain points. Insight-led brand identities and brand campaigns can set you apart from less agile competitors.
Stay nimble and adaptable. Be quick to adjust your strategies and seize emerging opportunities. Make the most of cost-effective marketing tactics to gain attention and disrupt the market.
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